Special Opportunity for Our Regular Guests...
Promotional Advertising Spots
"Into Tomorrow with Dave Graveline" -- covering the Latest in Consumer Electronics & Technology... has a few minutes of the Network available airtime to air a LIMITED number of special promotional "spots" over the next few months, and we'd like to include YOU.
This will actually give you the chance to be "on our show" -- so-to-speak -- every week, for the duration of the campaign -- by way of very affordable 10, 30 or 60 second "promotional announcements". Based on our past work with some of our sponsoring companies, we've come up with an innovative new program that's not exactly advertising, and not purely editorial, so we'll call it a hybrid or "advertorial" opportunity. Here's what we mean:
Promotional Consideration
We would air YOUR "promotional consideration announcements" each week during our National Network Show (for as long a package as you chose - see below) and we would also invite you to include on-air give-aways if you'd like, for additional mentions, in exchange for a small "fee". We're talking synergy here! The longer the schedule, the more you will also be included in our monthly Daily Features feeds as well.
"Into Tomorrow" is an entertaining glimpse of how technology is changing the way we live, work and play. We cover what people are talking about!
Where Are We Heard?
Dave is always talking to our various sponsors about "Into Tomorrow" being heard through so many venues. While listeners of AM & FM stations have always been the life bread of our show over the years, when we add our XM Satellite radio affiliate... our live streaming... our Podcasts & archives... our many other sources such as Mobile Broadcast Network... BeOSRADIO... Sprint Radio... CelleCast... TiVo... CRN and lots more... whenever anyone hears and responds to your message, if often doesn't matter HOW they heard it -- as long as they did and respond!
This is a Win Win...
Dave's philosophy is that we have the ears of a great TARGET audience and you have a great presence in the industry with what you have to offer. Beyond additional interviews on the show, we've come up with a strategy to give you a "regular" presence on the show that's outside traditional advertising and editorial PR. More of a Promotional Marketing tool. We realize that YOU may not be the one to generally "buy" such radio programs, but we are looking to you for support to promote this to your colleagues that do handle such promotions. If you are not the one to make such a decision from your PR budget, please direct the appropriate individual -- along with a reinforcing note from you -- to this info. Or, if you're in the PR end of the biz, perhaps you have other clients that may be interested. Please let us know and we can probably work something out.
Of course there is no requirement to purchase any of this promotional airtime in order to be invited on the program. If you want to time your promo buy with the launch of a new product or special web promotion or the like, and our editorial team determines that it also has news merit, then your promo buy can be a great cross-promotional tool! Our listeners will associate you and your organization more closely with "Into Tomorrow" -- on a regular basis -- thereby increasing your impact and exposure whenever you do appear again on the program.
We want to be absolutely clear that what determines who appears on the show from an editorial basis is not determined by your participation in this special program. Instead, we'd like to see a larger relationship with you. We respect you and we hope to have you on the show either way.
Special Promotions
While brand "advertising" is always helpful, you can also use this Network radio opportunity -- which is highly synergistic in content -- to run special promotions (e.g., a new or updated product, rebate offers, a new web site) and even retail, service or special announcements. This minimal budget amount could be funded by your marketing program and budget this for Promotions & Public Relations, as compared to using traditional "advertising dollars"!
Advertising Rates
In addition to the information below, we have some Audience Profile particulars available in a simple three-page Word document that we'd be delighted to also send to you, upon request. Just let us know.
Thanks very much for taking the time to review this proposal. We're looking forward to a mutually-beneficial relationship … "Into Tomorrow".
| Campaign Length | Campaign Type | Rate (Each Spot) |
|---|---|---|
| 6 Weeks (Minimum) | 10-second Billboard Mentions * | $150.00 each |
| 30-second "commercial" spot | $225.00 each | |
| 60-second "commercial" spot | $350.00 each | |
| 13 Weeks | 10-second Billboard Mentions * | $125.00 each |
| 30-second "commercial" spot | $195.00 each | |
| 60-second "commercial" spot | $330.00 each | |
| 26 Weeks Most Popular Sponsorships |
10-second Billboard Mentions * | $100.00 each |
| 30-second "commercial" spot | $180.00 each | |
| 60-second "commercial" spot | $310.00 each | |
| 52 Weeks | 10-second Billboard Mentions * | $75.00 each |
| 30-second "commercial" spot | $175.00 each | |
| 60-second "commercial" spot | $300.00 each | |
| 52 Weeks ** | 10-second Billboard Mentions * | $65.00 each |
| 30-second "commercial" spot | $160.00 each | |
| 60-second "commercial" spot | $290.00 each |
* 10-second Billboard Sponsorship mentions are on-air, in-program announcements similar to:
"This portion of "Into Tomorrow" is brought to you in part by... "
** This 52-week rate includes Billboard mentions in each hour show open and requires a minimum comitment of three (3) spots per show.
The above rates are commissionable to PR firms and Ad Agencies. Network requires first month in advance, prior to airing. Content subject to approval.
Web Banner Ads
Banner Ads are only provided to our advertisers & guests with whom we engage in Special Promotions. Offer good only while commercial availabilities last and is subject to change.
Even MORE Great PR Opportunities...
- We also have several custom promotional opportunities for additional promotion such as being the Title Sponsor of one of our in-program weekly Features like This Week In Tech History or our Product Spotlight or our Into Gaming Minute.
- You may also want to inquire about running a 10-second VIDEO spot during our weekly ITTV (Into Tomorrow TV) video that gets posted on over 20 popular video sharing sites and is available on our Main Page.
- Perhaps the possibility of "hosting" our live broadcast from the next Trade Show that you may be exhibiting at.
About “Into Tomorrow”
"Into Tomorrow with Dave Graveline” – now in our 17th Year – is a 3-hour radio program (as well as many ITTV Video Reports) covering the Latest in Consumer Electronics & Technology available today and into tomorrow. The show airs on over 180 AM & FM radio stations around the U.S., iTunes, BeOS Radio, Sprint Radio, TiVo, Stitcher, Podzilla and many others – every weekend. “Into Tomorrow” is also heard around the world on the Armed Forces Networks in several other countries. In addition, we stream all our audio and video via our web site and provide free Podcasts of our show archives. If you have an iPhone/iPod Touch/iPad or Android phone, you can also listen to our stream via our FREE app, downloadable from the Apple App Store and Android Market.
The ONLY international show covering Consumer Electronics exclusively for 17 years, Into Tomorrow highlights the way technology is changing our lives! From Gadgets & Gizmos to Home Theater, Digital Photography, Car Audio, Security & Navigation, High Tech Recreation, HDTV, Technology On-The-Go, GPS and everything else that people are talking about. We also frequently broadcast from many trade shows and CE events around the world – including CES Las Vegas … IFA Berlin … Game Developers Conference … HomeTech Dubai … Mobile World Congress in Barcelona … CeBIT Hannover … CEATEC Japan … photokina in Cologne … Electronic House eXpo in Long Beach/Orlando … CTIA Wireless … Computex Taipei in Taiwan … SINOCES in China … Siggraph … IBC in Amsterdam … and many others! (There is never a charge to be a guest on our show!)
June Barnes
Advertising Sales
803-447-8717
Click here to send me an e-mail!
Audience Information
Our Listeners
In as much as it is always very difficult to collect accurate ratings data from Affiliates for a weekend show, especially a Network program in as many markets as we are -- currently on over 100 AM & FM radio stations around the US and Sirius XM Satellite Radio -- the following is offered as additional information to assist in your marketing efforts.
- Edelman Public Relations in Chicago has data showing 1.8 million listeners.
- MediaLink in NYC has data placing our audience between 1 and 2 million listeners in the US.
- Beyond that, the overseas audience on the various Armed Forces Networks that carry our show, has been estimated above 1.3 million additional listeners, in 140 countries and 400+ ships at sea, on 600+ AM and FM stations - a handful of short wave stations - and some AM powerhouse stations, such as those in Germany and Japan.
Our Demographics
With The Latest in Consumer Electronics & Technology
"Into Tomorrow" provides a focused advertising/marketing vehicle appealing to the coveted demographic segment, predominantly, men 25-54, earning an income in excess of $60,000.
Since 1995 -- our 3-hour national network radio program (as well as 60 second daily features) cover the Latest in Consumer Electronics & Technology. "Into Tomorrow with Dave Graveline" is an interactive network radio program that invites our listeners -- and your prospects -- to participate through open phones and live e-mail.
